{
  "demo_label": "FICTIONAL DEMO - NOT A REAL BUSINESS OR CUSTOMER",
  "source_brief_version": "1.0",
  "created_for": "Homepage Copy Rescue Tonight proof bundle",
  "rights_and_safety": {
    "status": "rights-cleared fictional demonstration material",
    "statement": "All business details, service terms, prices, policies, and image descriptions in this file were created solely for this demonstration. They do not describe a real business, customer, person, transaction, testimonial, review, result, credential, or market claim.",
    "authorized_uses": [
      "demonstration homepage copy",
      "demonstration claim-to-source ledger",
      "demonstration DOCX, Markdown, XLSX, and PDF artifacts"
    ],
    "ai_processing_authorized": true,
    "sensitive_personal_data_included": false,
    "regulated_or_high_risk_business": false,
    "live_account_access_authorized_or_needed": false,
    "external_fact_check_or_keyword_research_authorized": false
  },
  "business_brief": {
    "business_name": "Clearstead Home Organizing",
    "business_type": "fictional owner-operated home organization service",
    "homepage_mode": "new",
    "audience": "Households in Raleigh, Cary, and Apex seeking practical help with pantries, closets, entryways, move-in unpacking, or a written organizing plan.",
    "primary_offer": "Three fixed-scope home organization services described in SRC-002.",
    "service_boundary": "In-home service in Raleigh, Cary, and Apex, North Carolina.",
    "tone": ["calm", "clear", "practical", "respectful"],
    "primary_cta": "Request a reset",
    "cta_destination": "An inquiry form that asks which spaces need attention, the service city, and preferred dates. Submitting the form is a request, not a confirmed booking.",
    "approved_phrases": [
      "Make room for what you use.",
      "Clear decisions. Useful systems. No pressure.",
      "Start with one zone."
    ],
    "prohibited_phrases_and_claims": [
      "best",
      "leading",
      "life-changing",
      "perfect",
      "guaranteed",
      "stress-free",
      "transform your life",
      "declutter forever",
      "any ranking, traffic, lead, conversion, or sales promise"
    ]
  },
  "source_register": [
    {
      "source_id": "SRC-001",
      "label": "Business profile and booking boundaries",
      "status": "fictional, current, approved for demonstration",
      "facts": [
        {"fact_id": "FACT-001", "category": "business_identity", "statement": "The business name is Clearstead Home Organizing, a fictional owner-operated home organization service.", "source_locator": "business_brief.business_name and business_type"},
        {"fact_id": "FACT-002", "category": "audience", "statement": "The intended audience is households seeking practical help with pantries, closets, entryways, move-in unpacking, or a written organizing plan.", "source_locator": "business_brief.audience"},
        {"fact_id": "FACT-003", "category": "location", "statement": "In-home service is limited to Raleigh, Cary, and Apex, North Carolina.", "source_locator": "business_brief.service_boundary"},
        {"fact_id": "FACT-004", "category": "availability", "statement": "Standard appointment hours are Tuesday through Saturday, 9:00 a.m. to 4:00 p.m.", "source_locator": "source_register[SRC-001].facts[3]"},
        {"fact_id": "FACT-005", "category": "contact", "statement": "The inquiry form asks which spaces need attention, the service city, and preferred dates.", "source_locator": "business_brief.cta_destination"},
        {"fact_id": "FACT-006", "category": "process", "statement": "Clearstead responds to complete inquiry forms within two business days.", "source_locator": "source_register[SRC-001].facts[5]"},
        {"fact_id": "FACT-007", "category": "availability", "statement": "Submitting the inquiry form is a request and does not confirm a booking.", "source_locator": "business_brief.cta_destination"},
        {"fact_id": "FACT-008", "category": "trust", "statement": "The owner leads every accepted booking.", "source_locator": "source_register[SRC-001].facts[7]"}
      ]
    },
    {
      "source_id": "SRC-002",
      "label": "Services, scope, and fixed demonstration prices",
      "status": "fictional, current, approved for demonstration",
      "facts": [
        {"fact_id": "FACT-009", "category": "service", "statement": "The Reset Session covers one room or defined zone for up to three hours and costs $325.", "source_locator": "source_register[SRC-002].facts[0]"},
        {"fact_id": "FACT-010", "category": "service", "statement": "A Reset Session includes on-site sorting, a category plan, placement of kept items, and a written label list.", "source_locator": "source_register[SRC-002].facts[1]"},
        {"fact_id": "FACT-011", "category": "process", "statement": "The client decides what is kept, donated, recycled, relocated, or discarded; nothing leaves without client approval.", "source_locator": "source_register[SRC-002].facts[2]"},
        {"fact_id": "FACT-012", "category": "service", "statement": "The Move-In Unpack service provides up to six hours of on-site organizing and costs $780.", "source_locator": "source_register[SRC-002].facts[3]"},
        {"fact_id": "FACT-013", "category": "service", "statement": "Move-In Unpack may cover the kitchen, pantry, and primary closet within the six-hour session.", "source_locator": "source_register[SRC-002].facts[4]"},
        {"fact_id": "FACT-014", "category": "service", "statement": "Sessions use existing storage first; any additional supplies require the client's written approval.", "source_locator": "source_register[SRC-002].facts[5]"},
        {"fact_id": "FACT-015", "category": "service", "statement": "The Whole-Home Roadmap includes a 90-minute in-home walkthrough and costs $240.", "source_locator": "source_register[SRC-002].facts[6]"},
        {"fact_id": "FACT-016", "category": "service", "statement": "The Whole-Home Roadmap includes a prioritized written plan delivered within one business day after the walkthrough.", "source_locator": "source_register[SRC-002].facts[7]"}
      ]
    },
    {
      "source_id": "SRC-003",
      "label": "Three-step service process",
      "status": "fictional, current, approved for demonstration",
      "facts": [
        {"fact_id": "FACT-017", "category": "process", "statement": "Step one is to submit the inquiry form with spaces, city, priorities, and preferred dates.", "source_locator": "source_register[SRC-003].facts[0]"},
        {"fact_id": "FACT-018", "category": "process", "statement": "Step two is a written reply confirming fit, fixed scope, and offered appointment times.", "source_locator": "source_register[SRC-003].facts[1]"},
        {"fact_id": "FACT-019", "category": "process", "statement": "Step three is the accepted on-site session or walkthrough, followed by the included written handoff.", "source_locator": "source_register[SRC-003].facts[2]"},
        {"fact_id": "FACT-020", "category": "process", "statement": "Reset Session and Move-In Unpack clients receive same-day zone notes and a supply list when additional supplies were discussed.", "source_locator": "source_register[SRC-003].facts[3]"}
      ]
    },
    {
      "source_id": "SRC-004",
      "label": "Service policies and FAQ boundaries",
      "status": "fictional, current, approved for demonstration",
      "facts": [
        {"fact_id": "FACT-021", "category": "availability", "statement": "A booking may be rescheduled once without a fee when at least 24 hours' notice is provided; with less notice, 50% of the booked service price remains due.", "source_locator": "source_register[SRC-004].facts[0]"},
        {"fact_id": "FACT-022", "category": "price", "statement": "Containers and other supplies are not included in service prices and are purchased only after written client approval.", "source_locator": "source_register[SRC-004].facts[1]"},
        {"fact_id": "FACT-023", "category": "service", "statement": "One optional donation drop-off of up to one standard carload is available within the service area when the selected local center is open and accepting the items; hazardous materials, large furniture, and documents are excluded.", "source_locator": "source_register[SRC-004].facts[2]"},
        {"fact_id": "FACT-024", "category": "process", "statement": "Pets must be secured away from the active work area during an in-home session.", "source_locator": "source_register[SRC-004].facts[3]"},
        {"fact_id": "FACT-025", "category": "service", "statement": "The service does not include cleaning, hauling, moving, interior design, repairs, or disposal of confidential documents.", "source_locator": "source_register[SRC-004].facts[4]"}
      ]
    },
    {
      "source_id": "SRC-005",
      "label": "Buyer-owned fictional image descriptions",
      "status": "fictional descriptions, rights-cleared for demonstration; no real image files supplied",
      "facts": [
        {"fact_id": "FACT-026", "category": "image_description", "statement": "Image one shows clear pantry bins arranged on wood shelves beside three labeled woven baskets.", "source_locator": "source_register[SRC-005].facts[0]", "image_id": "IMG-001", "functional_context": "informative"},
        {"fact_id": "FACT-027", "category": "image_description", "statement": "Image two shows a home organizer in a plain gray apron sorting folded linens onto open white closet shelves; the person's face is outside the frame.", "source_locator": "source_register[SRC-005].facts[1]", "image_id": "IMG-002", "functional_context": "informative"},
        {"fact_id": "FACT-028", "category": "image_description", "statement": "Image three shows an entryway bench with two baskets underneath, four wall hooks above, and a small tray holding keys.", "source_locator": "source_register[SRC-005].facts[2]", "image_id": "IMG-003", "functional_context": "informative"}
      ]
    }
  ],
  "explicit_omissions": [
    "No testimonials, reviews, client counts, awards, credentials, affiliations, years-in-business claim, insurance claim, certification, case study, or performance result is supplied or authorized.",
    "No ranking, keyword-volume, traffic, conversion, lead, or sales evidence is supplied or authorized.",
    "No claim is supplied about permanent behavior change, reduced stress, increased home value, sustainability, or a guaranteed organizing outcome.",
    "No live website, CMS, analytics account, customer data, or private communication exists for this fictional demonstration.",
    "Image descriptions support draft alt text only; the drafts must be checked against actual images before any real publication."
  ]
}